What is needed to reinvigorate the European Ageing agenda? What are the visions of ICT industry and businesses in the coming decades? How do older people, care organisations and policymakers react to business visions?

We live in a world of technology communications, products and services, a world where our work, quality of life, health, and environment are all being transformed by technology. With progressive ageing of the European and worldwide population a new strategic thinking is required in business and beyond. Tackling the needs of an older population means new ways of thinking, social innovation and taking a holistic approach to ageing: at work, at home and in the community.

The aim of the workshop is to identify how ICT Industry and businesses are or will be creating a new ageing vision within their own companies, with their products and services. Technology businesses are invited to send a
(max) 2 page written document and to present their ageing vision (at work and/or at home and/or in the community) in ten minutes during the workshop.
A reaction from the floor especially from older people is foreseen. The workshop will be an opportunity for stakeholders to meet and to gather ideas, common visions, guidelines or milestones in the coming years as a basis for a post i2010 Ageing strategy. 

All contributions will be gathered and a final report will be sent after the workshop.